Operations
Utilisation is a thermometer, not a goal
Chasing 95% billable time is how studios burn out their best people. Here is the range we see healthy teams hold, and what to do when you drift outside it.
14 July 2026 · 6 min read · Marije de Wit
Blog
Field notes on running a studio that stays profitable
Everything here comes out of planning sessions with the studios we work with. No growth hacks — just the operational detail that decides whether a good quarter happens.
Planning
Why six weeks is the right planning horizon
Quarterly plans go stale in a fortnight and weekly plans hide the cliff edge. The six-week rolling view is the compromise that survives real client behaviour.
2 June 2026 · 5 min read · Joost Bakker
Commercials
Pricing retainers that survive contact with the work
Most retainers are priced on a hopeful average. Here is how to size one from your own delivery data, and when to trigger a renegotiation instead of absorbing the overrun.
21 April 2026 · 7 min read · Marije de Wit